The creation of lighthearted and humorous content is my goal for promotional videos on TikTok. I create and produce organic content that engages our viewers to look into Bryant University as their home for the next four years.

This video is an example of the implementation of trending topics into organic content that is engaging and humorous and relates to Bryant's targeted audience of young adults.

I create organic marketing campaigns and attention-grabbing videos across Instagram for Bryant University seen here as well as my personal music blog The Concert Corner.

Here on Bryant's Instagram, I create and collaborate with a multitude of affiliates like the athletic department. I work with their teams on promotional content for big games and more. Additionally, I work with the clubs and university resources that I'm involved with on campus like our Student Programming Board, Career Center, etc.

For The Concert Corner, I am constantly promoting my new blog posts as well as living the concertgoer experience through reels. Additionally, I have expanded and been able to interview artists across the world always bringing new ideas and perspectives to my audience.

This specific video was for Bryant University and was with the men's soccer team. This video was to talk about their season and plans the day before they won the 2023 American East Championships.